All Services
Marketing & Design in Michigan
Serving small, local businesses with thoughtful strategy, authentic storytelling, and meaningful creative support.
We believe marketing should feel human.
That’s why we take a collaborative, grounded approach that helps businesses show up online with confidence without feeling overwhelmed.
We focus on building recognition, trust, and real relationships through authentic content and meaningful community connections.
Learn more about how we can help you show up online with creativity, confidence, and strategy.
Our Services
ALIGNED MARKETING & DESIGN
From strategy and storytelling to content creation and digital presence support, we aim to make the process feel approachable, thoughtful, and aligned with your goals.
One-Time Services
Strong foundations to set your business up for success.
Branding
STRATEGY, LOGO DESIGN, MESSAGING, & MORE
Website Design
CONVERTING VISITORS INTO COMMUNITY
Flexible Services
Support where you need it. One-time, quarterly, or as needed.
Content
PHOTOGRAPHY, VISUALS, & STORY-DRIVEN COPY
Consulting
PROVIDING DIRECTION FOR SUSTAINABLE GROWTH
Monthly Service
Consistent support to reclaim your time and energy.
Social Media
CONTENT THAT BUILDS CONNECTIONS
Digital Presence
SEO, WEB MAINTENANCE, GRAPHIC DESIGN, & MORE
Five Tier Packages
Every brand grows differently, which is why we offer five levels of support designed to meet you where you are.
From foundational visuals to full brand strategy and content creation, each package is built to help you show up clearly, confidently, and consistently.
Intro To Our 5-Tier Framework
EXPLORE YOUR OPTIONS
Every brand grows differently, which is why we offer five levels of support designed to meet you where you are. From foundational visuals to full brand strategy and content creation, each package is built to help you show up clearly, confidently, and consistently.
Each level builds on the last, offering more depth, strategy, and implementation support to match your goals and capacity.
Branding
DEFINE & DESIGN YOUR BRAND
Branding service that blends strategy, visuals, and storytelling to help your business feel aligned, recognizable, and deeply connected to the people you want to reach.
We create a visual identity you’re proud of by prioritizing heart over hype. Whether you just need a simple, polished visual start or a deep dive into your brand story, we provide the level of support that fits your current season.
One-time service to root your brand in clarity, creativity, and connection. With a strong foundation in place, creating content becomes faster, more natural, and less overwhelming, giving you more time and energy to focus on the work you love most.
Packages and Pricing
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Begin Your Brand
Branding Services:
Primary Logo + Variations
Color Palette
Font Pairings
Graphic Elements
Brand Pattern
Facebook Cover Image
Instagram Highlight Covers
~4–6 Week Timeline
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Build Your Brand
Strategic Branding Services:
Messaging & Positioning
Story & Point of View
Target Market & Community Profiles
Profile Statements
Day-to-Day Brand Guide
Brand Strategy Booklet
Visual Branding Services:
Color Palette
Font Pairings
Graphic Elements
Facebook Cover Image
Instagram Highlight Covers
~6–8 Week Timeline
Logo design not included.
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Define Your Brand
Strategic Branding Services:
Messaging & Positioning
Story & Point of View
Target Market & Community Profiles
Profile Statements
Day-to-Day Brand Guide
Brand Strategy Booklet
Visual Branding Services:
Logo & Variations
Color Palette
Font Pairings
Graphic Elements
Brand Pattern
Facebook Cover Image
Instagram Highlight Covers
Brand Style Guide
Canva Brand Kit
~6–8 Week Timeline
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Capture Your Brand
Strategic Branding Services:
Story & Point of View
Target Market & Community Profiles
Profile Statements
Day-to-Day Brand Guide
Brand Strategy Booklet
Visual Branding Services:
Logo & Variations
Color Palette
Font Pairings
Graphic Elements
Brand Pattern
Facebook Cover Image
Instagram Highlight Covers
Brand Style Guide
Canva Brand Kit
Content:
Professional Photography (25+ edited images)
1-Hour Behind-the-Scenes iPhone Content Session
Unedited Photo & Video Clips Delivered
~8–10 Week Timeline
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Embody Your Brand — Custom Build
Strategic Branding Services:
Messaging & Positioning
Story & Point of View
Target Market & Community Profiles
Profile Statements
Day-to-Day Brand Guide
Brand Strategy Booklet
Visual Branding Services:
Logo & Variations
Color Palette
Font Pairings
Graphic Elements
Brand Pattern
Facebook Cover Image
Instagram Highlight Covers
Brand Style Guide
Canva Brand Kit
Content May Include:
Professional Photography
iPhone Content Sessions
Videography
~8–10 Week Timeline
“I cannot express enough gratitude for the invaluable assistance provided by Made Up Media. From the outset, the journey has been incredibly seamless and stress-free. The approach to crafting my brand packaging was nothing short of remarkable, and they turned what could have been a daunting project into an effortlessly manageable process.”
Websites
DESIGNING YOUR DIGITAL HOME
Website service that includes intentional design, strategic storytelling, and a grounded digital presence that makes it easy to do business with you.
We build a digital home you’re proud of by prioritizing connection over clicks. Whether you need a simple, clear online presence or a story-driven website, we provide a grounded space that grows with you so you can stay dedicated to your craft.
We prioritize easy-to-manage website platforms with a strong preference for Squarespace, while also offering support across GoDaddy, Wix, Square, Shopify, Mailchimp, and Canva to best fit your brand’s needs and workflow.
Packages and Pricing
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Foundational Launch Page
Website Services:
Single Page Website
Responsive Design
Basic SEO
~2-4 Week Timeline
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Essential Start
Website Services:
Website Build or Strategic Redesign (up to 3 pages)
Strategic & Collaborative Website Copywriting
Contact Form or Newsletter Setup
1:1 Platform Walkthrough & Handoff
6–8 Week Timeline
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Comprehensive Design
Website Services:
Website Build or Strategic Redesign (up to 5 pages)
Strategic & Collaborative Website Copywriting
Contact Form or Newsletter Setup
Basic SEO Setup
1:1 Platform Walkthrough & Handoff
6–8 Week Timeline
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Thriving Website Presence
Website Services:
Website Build (up to 10 pages)
Strategic & Collaborative Website Copywriting
Blog Setup
Basic Integrations
Basic SEO Setup
1:1 Platform Walkthrough
One Week of Post-Launch Edits
6–8 Week Timeline
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Expansive Website Presence- Custom Build
Website Services:
Website Build (11+ pages)
eCommerce or Booking Integration
Strategic & Collaborative Website Copywriting
Blog Setup
Basic Integrations
Basic SEO Setup
1:1 Platform Walkthrough
2 Months of Website Maintenance + Support
8–10 Week Timeline
“MadeUp Media exceeded our expectations in so many areas. We hired Kathleen to build our business website, but she did so much more. [...] She has a ton of knowledge and great ideas. [...] I cannot recommend her enough.”
Digital Presence
BRINGING YOUR ENTIRE BRAND TO LIFE ONLINE
Digital Presence service that includes creative direction, strategy, and aligned digital support tailored to your brand’s goals, audience, and stage of growth.
We manage your digital ecosystem by prioritizing consistency over noise. Whether you need steady leadership for your website updates or a strategic eye on your search presence, we provide the level of support that protects your capacity.
Requirements include: Branding + Digital Presence Strategy, onboarding, a 6-month commitment, automatic payments, and post requests submitted 1 month in advance. As our partnership grows, any additional work beyond your package will include loyalty pricing.
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Blog posts
Email marketing
Website updates (new pages, events, product changes, design tweaks)
Strategic improvements or additions
SEO (search engine optimization)
Google Business Profile & directory updates
Community calendar events
Facebook events
Meta Ads
Other social media: YouTube, LinkedIn
Packages and Pricing
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Foundational Digital Presence
Monthly Digital Presence Services:
1-Hour iPhone Content Session
8 Posts
2 Digital Support Flex Hours
Strategy & Planning Meeting
Quarterly Analytics
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Consistent Digital Presence
Monthly Digital Presence Services:
1-Hour iPhone Content Session
10 Posts
3 Digital Support Flex Hours
Strategy & Planning Meeting
Quarterly Analytics
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Growing Digital Presence
Monthly Digital Presence Services:
1-Hour iPhone Content Session
12 Posts (Instagram & Facebook)
5 Digital Support Flex Hours
Strategy & Planning Meeting
Quarterly Analytics
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Thriving Digital Presence:
Monthly Digital Presence Services:
1-Hour Content Session
16 Posts
10 Digital Support Flex Hours
Strategy & Planning Meeting
Quarterly Analytics
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Expansive Digital Presence
Monthly Digital Presence Services:
(2) 1-Hour Content Sessions
20 Posts
12 Digital Support Flex Hours
Strategy & Planning Meeting
Quarterly Digital Presence Services:
Analytics
Professional Photography Refresh
Content
CONSISTENT VISUALS, INTENTIONAL STORYTELLING
Content service that includes creative direction, intentional storytelling, and visuals tailored to your brand’s voice, goals, and stage of growth.
We partner with you to create intentional content that reflects your brand and connects with your people.
Whether you need photography, videography, or guided content sessions, every package is designed to support authentic storytelling and long-term brand growth.
Packages and Pricing
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Foundational Digital Presence
Content Services:
1-Hour Content Session
Collaborative Creative Planning
Delivered Unedited Within 3 Business Days
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Podcast Session
Content Services:
1-Hour Content Session
Collaborative Creative Planning
6 Edited Reels
Remaining Content Delivered Unedited Within 3 Business Days
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Growing Content Library
Content Services:
Photography Session
25+ Edited Images
1-Hour BTS Content Session
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Thriving Content Creation
Content Services:
Photography Session
50+ Edited Images
(2) 1-Hour Content Sessions
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Elevated Visual Presence
Content Services:
Custom-Built Photography, Videography, iPhone Content Tailored to Your Goals, Audience, and Creative vision
“Kathleen was able to quickly understand my business and provide me a specific outline to fill a need in my social media marketing that I was struggling with. [...] The whole process felt light hearted and fun! ”
Consulting
CREATIVE SUPPORT, YOUR WAY
Not every project fits neatly into a package, and that’s okay. We offer custom consulting for brands needing personalized support, creative direction, strategy sessions, or help bringing a specific idea to life.
Whether you need help with graphic design, refining an idea, solving a creative challenge, or building a plan for what’s next, we offer thoughtful consulting designed to meet you where you are.
Sometimes you know something feels missing, but you’re not quite sure what it is yet. We can help you identify the gaps, clarify your next steps, and create a plan that feels aligned with your goals, capacity, and vision.
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Custom Quotes Built For Projects That Fall Outside of Our Regular Packages
Social Media
LET’S MAKE POSTING EASY
Monthly service that includes creative direction, strategy, and content tailored to your brand’s stage of growth.
Whether you're just getting rooted or ready to fully bloom online, we offer packages with aligned strategy, curated visuals, and collaborative content sessions. All social media packages include monthly content sessions, creating and scheduling posts, quarterly analytics reports, and campaign planning.
Requirements include: onboarding, a 6-month commitment, and automatic payments. Standard packages do not include community engagement (replies to messages and comments) or story posts, though they are available as add-ons.
For Facebook and Instagram only. Explore Digital Presence packages for support on other platforms.
Packages and Pricing
Foundational Social Presence
Monthly Social Media Services:
30-Minute Content Session
8 Posts
Quarterly Meeting & Analytics
Consistent Social Presence
Monthly Social Media Services:
45-Minute Content Session
10 Posts
Quarterly Meeting & Analytics
Growing Social Presence
Monthly Social Media Services:
1-Hour Content Session
12 Posts
Quarterly Meeting & Analytics
Thriving Social Presence
Monthly Social Media Services:
1-Hour Content Session
16 Posts
Quarterly Meeting & Analytics
Elevated Social Presence
Monthly Social Media Services:
(2) 1-Hour Content Sessions
Strategy & Planning Meeting
20 Posts
Quarterly Social Media Services
Analytics
Professional Photography Refresh